Crowned as the the fashion capital of Asia, Shanghai has truly become a hot destination for multinational brands seeking to engage a market with an increasingly disposable income and a craze for the latest haute couture. In the spirit of Shanghai Fashion Week, which officially kicked off yesterday, we’ve compiled a list of some of the city’s top moments in fashion this year.
There was, of course, Burberry’s theatrical extravaganza in April, which included a celebration catwalk and a flying Cara Delevingne.
Shanghai was chosen as the location for the Burberry flagship store to represent Burberry Asia. The opening was an attempt to “bring London to Shanghai,” according to CEO Christopher Bailey.
Here’s snippet of the Shanghai Burberry A/W14 runway show celebrating the store opening.
Leading luxury brand Hermès also called Shanghai home this year. In September 2014, the fifth Hermès Maison in the world celebrated its opening in Shanghai. Located in a heritage-listed building from the twenties on the downtown shopping street of Huaihai Road, the four story, 1,174-square-meter store opened to the public after six years of renovations.
If that’s not enough, we’ve got Christian Dior, who proudly held their first-ever Asia catwalk in Shanghai following their “Miss Dior Exhibit” in July 2014.
“Miss Dior” Exhibition Opening in Shanghai:
MCM, a luxury German fashion brand, planted their first flagship boutique in Shanghai this year too. Since then, they’ve even sent cruise ships covered in MCM spirit sailing along the Huangpu River.
Supermodel Miranda Kerr and designer Michael Kors paid a visit to the city in May to celebrate the opening of his Shanghai flagship store, the biggest store the brand has in China. The store actually opened in January at the Jing’an Kerry Center, where Burberry had just inaugurated its flagship store a month before.
Kerr posted some pictures of the event to her Instagram account.
Cartier, the classic French jewelry and watch manufactuer, also displayed their Cartier Time Art Exhibition in Shanghai from July 19 to October 12. The recently ended exhibit unveiled the Cartier watchmaking history alongside over 150 historical pieces from the Cartier Collection.
Considering Shanghai shoppers outstripped their New York counterparts this year when it comes to spending on luxury goods, we can only expect bigger, better (and probably more gaudy) things for 2015.
By Teresa Lou