Land Rover executives are planning on complaining to Chinese officials after a copycat of the carmaker’s Range Rover Evoque SUV showed up at the Guangzhou auto show last week.
The look-alike X7 SUV, made by Chinese automaker Landwind, was first mentioned by Jaguar Design Director Ian Callum, who tweeted a picture of the car from the Guangzhou auto show.
New Land Wind from China. At Guangzhou auto show. Haven't we seen this before somewhere?? pic.twitter.com/dt9U85YDlY
— Ian Callum (@IanCallum) November 19, 2014
This is the same show where Land Rover debuted the first set of Evoques made at its manufacturing plant in Changshu, in partnership with Chery Automobile.
The UK Evoque, launched in 2011
According to the UK’s Autocar magazine, the Landwind X7 will enter production this month is expected to wear a much more pocket-friendly price-tag. The authentic, China-made Evoque will retail for around 385,000 yuan, while the Landwind X7 is estimated to sell for around 135,000.
“The fact that this kind of copying is ongoing in China is very disappointing,” Land Rover CEO Ralf Speth told Autocar. “I will talk to our officials and I will talk to our partners at Chery to find a way around this situation.”
[Images via AutoNews]