A video showing a young male from Jimo, Shandong province chugging down 3.5 kilograms of baijiu in just a few minutes went viral online this week. He’s one of many boozers taking part in an online drinking contest that’s been making waves on Chinese social media for the past few weeks, resulting in doctors warning participants to please, for the love of all that’s good and holy, stop immediately.
The contest began when a young male published a video of himself chugging 0.5 kilograms of baijiu in one gulp after he was late for a banquet. Soon enough, die-hard drinkers challenged to outdo him and started posting their own videos online. Currently, the record stands at 3.5 kilograms of baijiu, Sohu News reports.
A doctor told Sohu News that drinking 1 to 1.5 kilograms of baijiu in such a short amount of time can lead to fatal consequences, “We suggest that people quit consuming alcohol and tobacco,” the doctor was quoted as saying. “Wine is fine for your health, but no more than 100 grams of baijiu should be consumed per day.”
Death caused by excessive drinking isn’t an uncommon occurrence in China, where the ability to out-drink peers and colleagues is seen as respectable. In April, a government official in Guangxi died of alcohol poisoning after drinking too much during a lunch with colleagues on his first day of work. Last year, a Sichuan administer died after a school visit turned into a drinking party.
Many netizens doubted the credibility of the videos and speculated that it could all be part of an ad campaign for a brand of baijiu, while others, naturally, expressed concern.
“Even this much water would be hard to take in this short time, not to mention baijiu. Hope he’s fine,” online user 如果没有如果71599286 said.
User 吉祥花语婚典 wrote: “Please love and treasure your life.”
Watch the video below.
By Dina Li