Sports brand Puma has just received some free publicity thanks to one of its Facebook photos and a CCP-lovin’ netizen.
The controversy began when the above-mentioned Chinese Communist Party loyalist came across Puma’s Facebook photo from the Standard Chartered Hong Kong Marathon, showing a jersey with “D7689” printed on it. The web user thereafter wrote to Puma’s Global Chief Executive to protest the number, according to EJ Insight. It’s ostensibly insulting to Hong Kong’s much beloved Chief Executive CY Leung because 689 (a very small mandate) is the number of votes it took from the electoral college to ascend to his throne. Similarly, pronounced in Cantonese, “D7” sounds like “f*ck.”
Puma decided to conform to ongoing foreign companies and organizations’ responses to Chinese pressure through self-censorship and removed the photo without any public comment on the complaint.
By Sophia Solivio
[Image via ejinsight]