Chinese electronics giant Xiaomi is rolling out a new action camera comparable to the GoPro which will retail for just 64 USD (399 RMB), versus 130 USD for the cheapest GoPro device.
TechCrunch explains it in ways which we could not:
Yi Action Camera (that’s the official English name for the product, Xiaomi told TechCrunch) records video at 1080p (60 frames per second) and includes a 16-megapixel camera that uses Sony’s highly-rated Exmor R BSI CMOS image sensor. That’s superior on paper to the [GoPro] Hero, which records at 1080p30 or 720p60 and includes a five-megapixel camera.
Xiaomi also beats the Hero on memory (its 64 GB allocation is twice as large), and weight (it is 72g compared to 111g), while it has a slightly larger battery. Like the Hero, the Yi Action Camera can go as far as 40 meters underwater, which is probably the most important stat for those of us who like to take a camera near water.
The device is limited to China and it’s expected to stay that way, according to the same report, and because it’s targeting the Chinese market, Xiaomi will naturally be pushing out a ‘travel edition’ of the Yi Action Camera, which includes a selfie stick.
(We know what you’re asking yourself right now, and yes, it can be effectively strapped onto a cat’s back.)
Before hopping on the action-camera-bandwagon, Xiaomi, which passed Samsung to become China’s top smartphone brand last year, ventured out of the phone market with products ranging from air purifiers to blood pressure monitors.
The company has long been blasted, however, for its so-called copycat products offered at slashed prices. When asked about common comparisons of Xiaomi to Apple, Jony Ive, Apple’s senior vice president of design, said at a forum last October that “It is theft and it is lazy. I don’t think it is ok at all”.