Video streaming site Sohu.com is teaming up with Broadway Video Entertainment to bring “Saturday Night Live” to China, but a version that will be tailored for local audiences and will feature Chinese comedians.
According to Bloomberg Business:
The deal with Broadway Video Entertainment, founded in 1979 by “SNL” creator Lorne Michaels, will see comedians from across China hired for the show featuring live music and sketch comedy, according to an e-mailed statement. Sohu already streams the U.S. version to viewers in China.
“China’s Communist Party has been looking for new ways to engage with an audience because past forms of preaching are no longer suitable for today,” said Wang Sixin, a Beijing-based professor at the Communication University of China. “What Sohu needs to be careful about, though, is finding the right balance when doing satire about social and political issues.”
Seeing as we’ve all gotten a taste of what Chinese broadcasters consider ‘edgy’ political satire, let’s hope this version is a bit more performance-centric.
[Photo Credit: pamhule]