After being blocked for six years inside China, Twitter has opened an office in Hong Kong, identifying that despite their service remaining unavailable to most in mainland China there is still a whole lot of money to be made.
South China Morning Post reports that Twitter emphasizes that it has no intention to re-enter the Chinese market, but instead plans to focus on attracting those Chinese firms that are looking to reach out to an international audience that homegrown microblogging and messaging services are unable to connect with.
“We’re capitalizing on this growing trend where the most ambitious, entrepreneurial and successful Chinese companies want to go global, and we believe that Twitter is an essential way for them to connect and engage with the world,” said Shailesh Rao, Twitter’s vice president for Asia Pacific, Americas and emerging markets.
Twitter currently has 288 million monthly active users sending one billion tweets every two days. It is used by the president of Argentina to mock Chinese people’s accent, Maria Sharapova to troll people on the airplane who read about her, and numerous state news agencies.
In his landmark Q&A at Tsinghua University last year, Facebook CEO Mark Zuckerberg also played up his site as an international marketing tool for Chinese companies. We will see if Twitter tries to continue further and mimic Facebook’s innovative Chinese strategy.
by Alex Linder