One enterprising business owner in Tianjin has employed several half naked foreign models to help publicize his restaurant. The practice has been a huge hit with the ladies, who keep the boys busy with frequent requests for photos.
According to China News, the restaurant in the Aqua City shopping mall hired the models to roam around the shop floor welcoming customers, pose for photos and help with ordering food. Quite how these models, who we assume aren’t fluent Mandarin speakers, can take orders from customers is anyone’s guess.
The models were hired as a promotion for White Day, the alternative Valentines Day celebrated in Asia. The celebration, which originated in Japan, takes place one month after Valentines Day on March 14. A concerted marketing effort on behalf of the confectionery industry has seen the practice spread to neighboring countries such as China.
We imagine that this news will be well received by the modeling community in China, who recently lost one of their staple money making events of the year when Auto Shanghai organizers announced that showroom models would be banned from the 2015 event.
By Dominic Jackson
[Images via China News]