In a bizarre move to create publicity ahead of a smartphone launch, LeTV puts out a cartoon showing Hitler sporting an Apple logo in place of a swastika.
Jia Yueting, the founder and CEO of Chinese internet video website Leshi TV, branded as LeTV, posted the provocative images to his Weibo account, which at present has more than 5.5 million followers.
The cartoon of Adolf Hitler shows him raising his right hand in salute and wearing an armband emblazoned with the Apple logo. Standing next to him are a bunch of happy-looking children in front of an open door, which resembles leaked images of LeTV’s upcoming LeTV X900 smartphone.
The text across the top of the image reads “crowdsourced, freedom Vs. arrogance, tyranny,” in a not so subtle reference to the iOS and Android ecosystems.
The billionaire tech entrepreneur said in a blog post accompanying the images: “Under the arrogant regime of iOS domination that developers around the world love yet hate, we are always carefully asking, ‘is this kind of innovation okay?’ He continues by saying while everyone worships Apple, he sees it as a “dusk empire,” saying other words that the company is dying.
While Apple is a company that polarizes opinion, attracting both devout followers and vocal detractors, it is questionable whether a technology company deserves to be compared to a far right extremist who presided over a systematic campaign of racial genocide.
By Dominic Jackson
[Images via Weibo]