A camera dealership in Taiyuan, Shanxi province, has caused a stir after it solicited the cleaning services of scantily-clad bikini models as part of its opening celebrations over the weekend, reports Xinhua.
In this brazen publicity stunt, the camera store hauled in six seductively dressed women, furnished them with brooms and cloths, and set them loose on the store—much to the delight of gleeful passersby.
While there may have been no material improvement in the overall cleanliness of the premises, the ploy appears to have been a success for the fledgling store, which seemingly captured the attention of potential consumers while gaining immediate internet notoriety.
Pictured above is one of the models perched atop a windowsill, attracting a crowd of gawking onlookers.
Indeed, the shameless spectacle may have been the impetus for the store’s first few sales, with captivated spectators hoping to capture a photographic memento of the occasion.
It is no secret that sex sells, and this is not the first time we’ve seen such promiscuity used to promote a business in China. A Hangzhou car show paired pole dancers with little children on stage earlier this month; while you can see photos of an advertisement for a Jilin ski resort which enlisted dozens of bikini models to play in the snow here.
By Liam Bourke