When will the madness and poor foresight stop! On Saturday afternoon yet another poorly conceived marketing stunt ended in a stage strewn only with trampled butterfly parts.
The promotion took place outside a mall in Chengdu and featured a “release the butterflies” show. The plan in the event organizers’ minds must have been something like: Hundreds of butterflies flutter around the crowd, landing on shoulders and such, and then that in turn somehow turns into more money for us.
Unfortunately, the whole thing took an expectedly horrible turn when the butterflies grew tired of flying and landed on the stage. The audience hadn’t been satisfied with just a few butterfly-filled cute pictures. They rushed the stage to try and grab some colorful flying insects. Exhausted and defenseless against the onslaught, the butterflies were massacred in a manner that should serve as a lesson to us all.
Can’t we just go back to bizarre and/or seductive promotions and just leave these innocent creatures out of it? Please stop pimping butterflies.
by Alex Linder
[Images via NetEase]