The British rock band Blur have enlisted Chinese square dancers for their newest music video in over a decade in a bid to impress fans and street-shimmying aunties across the world.
The music video for Blur’s new single “Lonesome Street” begins with a solo routine from a male Chinese dancer, which develops into a full-on group dancing session in the traditional square dancing style.
This is the first album that Blur have released since 2003.
According to a recent interview with frontman Damon Albarn, the album was inspired by Asia and recorded in Hong Kong, where the band was stranded for five days following a cancelled show.
Blur, who are acclaimed to be one of the most successful bands of the 1990s in Britain, have seven studio albums plus two compilations. The band have also won a total of five BRIT Awards and were nominated for the Mercury Music Award twice.
This is not the only song on the album that incorporates Chinese culture, either.
The video for the single “Go Out” includes serious and helpful instructions from a Chinese woman for some delicious-looking no-churn vanilla ice cream. The video was released during Chinese New Year and its subtitles are entirely in Chinese.
While it might not necessarily gain them the same popularity they enjoyed in their heyday, Blur’s flirtation with Chinese culture and use of square dancing in their latest video will at least give viewers an insight into the wonders and frolics of daily life in China.
Blur’s newest album The Magic Whip will be released on April 27, 2015.
Watch the MV for “Lonesome Street” here:
And “Go Out”:
By Freya Twigden