Sherlock star Benedict Cumberbatch is the latest celebrity to endorse Chinese-owned MG Cars‘ newest SUV model.
Cumberbatch, aka China’s “gay erotic god“, also appeared at a car-testing event in Shanghai on Saturday to promote the new vehicle, simply called the GTS in China.
The actor’s most famous on-screen character has become known as “Curly Fu” among fans in the country, who last year appealed to UK Prime Minister David Cameron via Weibo in an attempt to get their beloved Sherlock back on the air after a long recess.
Car manufacturer Shanghai Automotive Investment Company took over British brand MG Rover after it went bankrupt in 2005. Its newest SUV is expected to go on sale in China in about a month. Will the appeal of Cumberbatch, that savory steak of a man, help sell it? Check him out in the international ad below and decide for yourself.