Earlier this week, a beauty salon in Hunan tested out possibly the most simple and brilliant marketing strategy of all time: Rent a plain, wholesome climbing wall and cover it with a giant image of a pair of breasts. Then, just watch the money roll in.
In no time, the 10-meter-tall rack climbing wall attracted the attention of people on the street, as well as netizens online. We assume that a few people were also inspired to stop and buy some beauty products from the shop.
Of course, cleavage is a tried and tested marketing plan that never fails to draw a crowd to an event, even if that event is a stranger’s funeral. But this publicity stunt wins points for its straightforwardness, although they could have tried a bit harder and given the wall some curves.
Rewards for scaling the paper bosoms ranged from 50 to 100 yuan, depending on which breast you chose to scale.
Which path would you take?
By Tanto Chen
[Images via: news.163.com]