Apple Inc. has recently announced its new environmental protection initiative that includes working with the World Wildlife Fund to protect one million acres of forest in China.
The initiative aims to achieve a “net-zero impact on the world’s supply of sustainable virgin fiber” and make the supply of pulp, paper and other wood products more sustainable. However, Apple did not disclose the amount of pulp, paper and wood it consumes annually.
Lo Sze Ping, Chief Executive Officer for WWF China, said that “Apple’s support for this project and its environmental leadership show that protecting forests is not just good for society but important for business”, and he hopes that this project will encourage other corporate leaders to promote sustainable forest management.
Just three weeks ago, Apple announced the launch of its solar power project in Sichuan province, the first solar power project built outside the United States.
According to a press release published to its website:
Apple is partnering with Leshan Electric Power Co., Sichuan Development Holding Co., Ltd, Tianjin Tsinlien Investment Holding Co., Ltd, Tianjin Zhonghuan Semiconductor Co., Ltd, and SunPower Corporation on the project encompassing two 20-megawatt solar farms. Together the project will generate up to 80 million kilowatt hours per year of clean energy, enough to power the equivalent of 61,000 Chinese homes. That’s clean energy added to the grid that would otherwise not be there.
The solar projects were carefully designed to minimize their ecological impact and protect the grasslands that support the yak population, which is also important to the local economy. Today 87 percent of Apple’s global operations run on renewable energy, and the Sichuan Province solar project will bring Apple even closer to its commitment to reach 100 percent.
In other China-related Apple news, CEO Tim Cook jumped on the Weibo bandwagon today, and since creating his account has racked up over 290,000 followers—a considerable advance on notable Weibo-newcomer Narendra Modi, the prime minister of India, who in a week’s time has amassed a mere 46,000 fans on the platform.
[Image from Flickr]
By Sharon Choi