The higher the skirt, the lower the bill. That’s the policy this Jinan hotpot restaurant has adopted to encourage attractive women to dine at their establishment.
Female customers are reportedly entitled to a 90 percent discount if they wear a short skirt with a hem 33 centimetres above the knee, while more conservative dresses revealing just eight centimetres only attract a 20 percent saving, according to Sina News.
Risqué marketing strategies have been in vogue in China recently. It would seem many shop owners believe furnishing the premises with scantily-clad women is the only way to stir interest in their business.
Indeed, cheap hotpot may be the new dinner of choice for this bevy of out-of-favour models, who are apparently living rough after being snubbed at this year’s Shanghai auto show.
The ploy may see a rise in provocative outfits which leave little to the imagination, although thrifty women looking to cash in on the deal might want to be on alert for up-skirting perverts like this guy.
More and more restaurants have been using promotions such as this one to draw in patrons. A restaurant in Zhengzhou gave free meals to people who were deemed good looking, while a Chongqing eatery offered discounted dishes to overweight customers.
By Liam Bourke