After the tremendous success that Shanghai Auto Show organizers had in eliminating all the sexiness from their event and refocusing attendees’ attention instead on the show’s real assets, the administrators responsible for this year’s ChinaJoy expo in Shanghai are rumored to be following suit, strictly cracking down on cleavage with exorbitant fines meted out by centimeter of exposed breasts , in order to preserve the purity and sanctity of gaming expos.
Since its launch in 2003, ChinaJoy has grown into the largest annual digital entertainment and gaming expo in Asia. More truthfully, however, it has become the continent’s biggest event for leering at the cute/crazy cosplayers or snapping creepy photos of scantily-clad showgirls. Celebrated stars from ChinaJoys of years past include: “Breast Phone Girl” and “Pseudo Women.”
There will be none of this kind of “vulgarity” on display at this summer’s event. Pictures uploaded to Weibo show a document reported to have been issued by ChinaJoy organizers that details examples of improper employee behavior and dress, along with the fine amount for each indecent act or costume choice.
Showgirls who show off more than two centimeters of cleavage will be hit with a 5,000 RMB fine. If their pants also happen to hang more than two centimeters below their waist, that’s another 5,000 RMB penalty. Then, if they are caught doing any vulgar poses or obscene performances that will cost them a whopping 10,000 RMB.
You can call organizers draconian or puritan, just remember that they are also proponents of gender equality. If a male model gets caught parading around in just his undies, he will be fined 5,000 RMB. Same thing if his pants start below the hip. Evil comes in many forms.
Unfortunately, ChinaJoy has yet to address the leaked document or describe how exactly they plan to enforce and measure these infractions (Have we got a job for you!). The comedic absurdity of the highly-specific regulations has been enough to stave off depression for some lustful nerds, but many netizens are still deeply saddened by the prospect of ChinaJoy losing its breast parts.
“Without breasts, why the hell would anyone go to ChinaJoy?” one netizen wondered.
This isn’t the first time that officials have instituted a moral campaign to cleanse ChinaJoy’s image. In 2011, the local government set strict limits on the number of showgirls and the amount of breast that could be shown. They even went so far as to ban bikinis and costumes that exposed more than two-thirds of a showgirl’s back. It’s good to see that restrictions have become more practical.
We will have to wait and see if gaming companies respond in the same way that auto companies did and reach out to highly-educated sales attendants, representatives and cleaners, instead of relying on unqualified models.
Fun game time: Tally up the total in fines that showgirls pictured on this page would have to pay according to the new regulations. You can do the same for photo galleries from ChinaJoys gone by: 2013, 2011, 2010, 2009. Enjoy!
Nothing so far about a dress code for attendees. So now just may be your chance to shine!
by Alex Linder
[Images via Weibo]