A kilometer-long line of shoppers waited outside the Walt Disney Co’s flagship store in Shanghai yesterday before the retailer had even opened.
Some of the customers actually stood in the queue for around three hours before entering the store, the largest of its kind in the world, located in Lujiazui.
“We have already been to the Disney park in Hong Kong,” a mother in line told the Straits Times. “But my daughter loves the princesses in all the Disney cartoons and insisted on coming when she heard the store opening.”
She probably wasn’t thrilled to find out that the products at the Shanghai store are going to cost her 50 to 70 more yuan than those at the Hong Kong shop. Oh well.
Disney fans were greeted by more than 2,000 products, including limited edition clothing, phone cases, bags and plush toys. The most photographed attraction in the store, however, was the Storybook Castle, where a golden peony, China’s national flower, was installed on the top.
This rush is just a teaser ahead of the (maybe) 2016 opening of the Disneyland theme park and resort, where we will be expecting even longer lines.
[Images via Straitstimes]
By Sharon Choi