After government officials raided Uber offices in Chengdu and Guangzhou as part of an official crackdown on web-connected private car companies, the app has enlisted the help of super heroes to attract more people to use their car-hailing services.
Uber launched a two-day campaign called “Uber HeroCar”, offering rides in Avengers-themed vehicles to passengers in Guangzhou and Chengdu. The drivers, dressed up as Black widow, Hulk and Captain America, will take passengers to their destinations free of charge.
People were alerted to the campaign on May 6, when Uber posted discounts, promotions and free tickets to see Avenger: Age of Ultron on their WeChat friend group.
People seem to be leaving the Avengers cars in a much better mood than they were when leaving the film.
“Our family now is big fan of Uber. And we all hope official raids could continue, that could lead to more and bigger promotions,” a 29-year-old Guangzhou-based clerk told SCMP. That’s one way to look at it.
Take that, government-backed Uber copycats.
[Images Via Ebrun//Juhuangye//Sohu]
By Sharon Choi