It turns out that the watery brew consumed only in mainland China has been the world’s top selling beer by volume since 2008.
A recent article by Quartz, full of some crazy statistics about the Chinese beer market, states that Snow has held the top spot since overtaking Bud Light seven years ago.
The beer, which is made by SABMiller and China Resources Enterprise, allegedly sold well enough in 2012 to fill 12 Olympic-sized swimming pools every day for a year. It currently enjoys 5.4 percent of the global market share for beer.
Tsingtao, Yanjing and Harbin join Snow in the top ten beer brands, occupying 2.8, 1.9 and 1.5 percent of market share respectively. The dominance of Chinese beer brands is of course made possible by the fact that China is the world’s largest market for beer by volume.
There are tentative signs, however, that Chinese consumers are becoming more discerning in their taste for alcohol. Last year the volume of beer brewed in China dropped for the first time in 24 years. Meanwhile, the quantity of imported European beer and red wine consumed continues to increase.
By Dominic Jackson