A bank in China’s Jilin province has come up with an unusual incentive for people to perform good deeds by offering rewards for benevolent conduct, reports ECNS.
Members of this Yanji city bank receive credits for each good deed they perform, which can then be cashed in for free services.
Different acts of kindness are rewarded on a weighted scale: picking up rubbish is worth 10 points; handing in an abandoned wallet will score you 50 points; and donating blood earns 200 points. More hardcore philanthropists can collect big points for helping others in dangerous situations (up to 500 points) and donating hematopoietic stem cells, which is rewarded with a handy 1,000 points.
Similar to any rewards card, once a member has accumulated enough credits, they can cash them in for useful services. Altruists can profit from a free haircut (150 points), home cleaning (500) or a health check (1,200). The scheme will also appeal to trophy-hunting humanitarians, who can claim the ‘Models of Community Morals’ accolade after collecting 6,000 points.
According to a community official, the bank has attracted 600 members since it opened less than two weeks ago.
While critics argue the measure undermines the philanthropic nature of good deeds by placing an expectation of reward, it has the support of those fearful of growing ‘moral bankruptcy’ in China.
Previously, this state of moral ruin left a Fuzhou restaurant-owner red-faced and out-of-pocket after his unusual business model of letting customers decide if they wanted to pay for a meal cost him 100,000 RMB in the first month.
By Liam Bourke