After Beijing rolled out a new smoking ban on June 1, one in three public venues had already violated the rules within the first week. With a smoking population of 4 million in the capital alone, it’s impossible for law enforcement to catch ’em all. Thanks to the messaging app WeChat, Beijingers can now help snitch on those caught lighting up.
Beijing’s municipal government set up a public account on WeChat called “No Smoking Beijing” (无烟北京), where users can upload pictures of smokers and tag their location. The account features many anti-smoking videos, the full text of the regulations and smoking-related health impacts. For those who don’t use WeChat, Beijing also conveniently set up a hotline, 12320, to report smokers.
Not only does the new ban affect those who shamelessly light up, venues hosting the smokers can face a hefty fine up to 10,000 RMB.
Previously, Beijing used WeChat to introduce residents to its three official anti-smoking hand gestures.
[Images via TechInAsia//UHC]
By Sharon Choi