To celebrate the 25th anniversary of its entrance into China, McDonalds’ “Create Your Taste” concept is coming to the mainland, and the first stop is Shanghai.
The “Create Your Taste” (CYT) kiosks allow customers to build customized burgers from a selection of 24 specifically chosen ingredients.
The kiosks were first launched in California and gradually expanded to a number of locations across the world. China will be the sixth country to feature the concept.
The company will be launching the program in Shanghai and Guangzhou this year, and it will expand to Beijing and Shenzhen in 2016, said Phyllis Cheung, the Chief Executive of the Marketing and Public Relations department of McDonald’s China.
China’s first-ever McDonald’s is located in Shenzhen and opened its doors on October 8, 1990. At the time, fast-food restaurants were still a relatively new concept in China, and the store attracted massive crowds of people who flooded in from across the country to get a taste. In its earliest days, the line of waiting customers stretched out across multiple floors and weaved around the building.
China’s first McDonald’s in 1990 and in 2010:
By Crystal Lau
[Images via toutiao and blog.sina.com]