Four female undergrads in Chongqing pooled their money together to rent out subway advertising spaces so that they could let more people know about their idols—a band called TFBOYS which consists of three singers averaging 15 years old.
Images of the boy band were mounted on four different 72-square-meter billboards in Chongqing’s Shapingba Station, according to cqnews.net. Blown-up posters containing lyrics to the group’s music were plastered in between.
One of the enthusiastic fans explained that they had saved up pocket money earned from part-time jobs to support the advertisements, and in turn, their undying love for TFBOYS. They also gave some money to charity in the names of their idols.
The women said they are not associated with any official TFBOYS group.
While the fans haven’t revealed the price of the billboards, an ad company estimated that it would likely cost them around 128,000 yuan for two weeks.
Of course, media turned to a teen psychology consultant, who gently described the fanatic behavior as “a little exaggerated” and “naïve”.
“Such a strong expression tells they have the need for attention to prove their existence,” the consultant, Zhang Jingpei, said.
Here’s one of the band’s more popular songs on YouKu:
by Maggie Wong