Once again, China is looking to clean up its programming options via a directive released Wednesday aimed at making reality shows more real. Novel concept, we know.
The circular released by the State Administration of Press, Publication, Radio, Film and Television (SARFT) includes all sorts of different
suggestions declarations on how to improve China’s reality TV shows, such as by “blending in socialist core values and by not becoming “a place to show off wealth and rely on celebrities.”
recommends orders that reality shows should shun vulgarity, vanity, money and celebrity worship. Instead, shows should portray real life and pay more attention to the lives of ordinary people. As all great reality programming does.
Reality shows in China generally receive high ratings and are wildly popular. They generally do so by getting as many celebrities as they can and then place them in not terribly realistic situations. Rather than rely on celebrities’ antics, SARFT
proposes demands that shows instead try integrating historical anecdotes, human concerns and occupational experiences that could serve to actually educate the viewer.
Just last month, SARFT issued three new rules to control content for both domestic and foreign reality programs. One of the rules limited satellite broadcasters to airing one reality show per year with content “close to the masses, with no exaggeration and no mixing the spurious with the genuine.”
All in all. This makes for must-see TV. We can’t wait to see this new breed of more real reality shows.
by Alex Linder