After 15 long years gamers from Heilongjiang to Guangxi may finally enjoy sweet unfettered access to video consoles, as China is reported to be set to lift its infamous ban on the making and selling of video game consoles in the country.
Currently, regulators have restricted foreign console makers to only operate within the experimental 11-square-mile area in Shanghai known as the free trade zone, an arrangement that was super exciting when it was announced two years ago, but has turned out to be less than ideal.
However, the experiment has apparently gone well enough that regulators may soon open up the rest of the country to free console expansion, according to the Wall Street Journal.
This is really awesome news for foreign companies like Sony, Microsoft and Nintendo as they look to expand into one of the world’s most lucrative gaming markets, estimated to be worth $22.2 billion this year, which is currently dominated by mobile and computer games.
China’s console ban goes back to 2000 and was put in place to prevent potential negative effects on China’s youth. Obviously, the restriction has been so incredibly effective that there is no longer any need for it at all.
by Alex Linder