The Great British Teddy Bear Company has joined hands with Chinese architectural firm Tenio Architectural Design to create a cuddly wonderland in Beijing’s Daxing district.
The park is part of a 200-million yuan government-led project to create an environmentally-friendly town of roses in the Weishanzhuang area of Daxing district. China News reports it will be located on a 6,600 acre plot of land next to the new Beijing airport and is expected to attract 250,000 tourists annually.
Paul Jessup, founder of The Great British Teddy Bear Company told reporters, “families of all generations [can visit] to interact, create memories and have a British experience.”
Perhaps it’s the quaint history of the family-run teddy bear company from Britain, established in 2008, which attracted Chinese investors. They’re famous for modelling their teddy bears on well-known British personalities such as Prince William, Florence Nightingale, Sherlock Holmes and Robin Hood.
This “low-carbon teddy bear paradise” will meet a rising demand for The Great British Teddy Bear Company brand in China. The Sherlock Holmes bear is cited as being the best seller in the Chinese market, likely due to the runaway success of BBC’s Sherlock.
Park attractions are being marketed as a center for cultural learning. Children can experience the “Shakespeare theatre” with teddy bears based on characters from the canonical plays, and “Beefeater bears” will be present at a Tower of London attraction.
When asked why he started the company, Jessup answered: “We wanted to create a teddy bear with true meaning, one that will be retained and then passed to the next generation. In our understanding of the teddy bear’s role in human life, we design them to convey meaning, to bring joy, comfort, and historic preservation, as well as sorrow.”
By Daniel Cunningham