After Auto Shanghai unilaterally chose to ban models from their showrooms earlier this year, rival car shows across the country have clearly decided that this was one trend they weren’t going to get behind.
Last week at the Nanjing International Auto Expo, showroom models took center stage without any pretense that they were sales reps, car cleaners or there to do anything other than look good.
Reporting on the occasion, People’s Daily, a well known mouthpiece for the Chinese Communist Party, led with the headline “Models steal the light at Nanjing auto expo,” which would seem to indicate that morality directives from up top had nothing to do with Shanghai’s decision.
Even during the October Golden Week, a time when all good Chinese should be flocking to tourist sites across the country or heading to Japan to buy tax free goods, organizers in Guilin decided to hold a car show which was not lacking in models.
Given the continuing popularity of showroom models at car shows throughout China, we can’t help but feel that the protest by models denied a chance to work at Auto Shanghai wasn’t a bit overblown. There seems to be plenty of work out there, especially given that every provincial capital seems to have its own auto show these days.
The auto industry remains an incredibly important element of China’s economic growth. Despite the slowing economy, vehicle sales are still expected to grow this year by approximately 7 percent, which means that there’s probably still room for plenty more sleazy car shows in the mainland.
[Images via People’s Daily // NetEase]