To mark China’s thirteenth Five-Year Plan, Xinhua just released a life-changing English-language theme song about the event’s critical importance that you likely won’t be able to get out of your head for at least the next five years.
The truly trippy video features a colorful cast of cartoon characters singing in front of a psychedelic backdrop with appearances from Albert Einstein, people with light bulbs for heads, the Great Wall, a robot with a pile of poop on its head and a dinosaur.
What they are all talking about is the shisanwu (十三五), China’s next five-year economic plan that will lay out the direction for the country’s development. The plan is already watched closely by economists, but now the whole world will be watching.
Already, the video is taking the internet by storm with noted China watchers desperately trying to figure out who is responsible for this unparalleled achievement in musical propaganda.
@XHNews Who produced this? Seriously, would love to know the names and stories of foreigners involved in it
— James Fallows (@JamesFallows) October 27, 2015
Who are the foreign propaganda workers behind this? https://t.co/fqk9Bw70mp
— Bill Bishop (@niubi) October 27, 2015
If you are feeling down, this will make you fall off your chair in peals of laughter. Great therapy. And it's free! https://t.co/p8tsxEM7tV
— Mike Forsythe 傅才德 (@PekingMike) October 27, 2015
It may seem like a strange strategy, but darn if it hasn’t been effective:
Did foreign press in China get played hard today? Dozens of articles mocking 十三五 video–>十几万 more americans knowing about 5 year plan.
— Matthew Sheehan (@mattsheehan88) October 27, 2015
However, despite what the video seems to promise of a groovy good time for all, we really know that approving the thing just turns into one major snoozefest:
Get ready to have your life changed:
Watch China's new Five-Year Plan music video. Trust us. Your life will never be the same again.>> http://shst.me/cen
Posted by Shanghaiist on Tuesday, October 27, 2015