Kevin Spacey has reprised his role as power hungry American politician Frank J. Underwood in the internationally successful Netflix series “House of Cards” to appear in a spoof ad for Alibaba promoting Singles’ Day in China.
“Good evening to the great people of China,” Spacey addresses the Middle Kingdom.
“If this Singles Day is the excuse you’ve been waiting for to spoil yourself in a little online shopping, then I must say I’m more than a little jealous,” President Underwood says. “Here at the White House, there are so many firewalls blocking me from shopping online that not even the President will be able to take advantage of those amazing deals.”
“House of Cards”, the acclaimed Netflix original series, is wildly popular in China.
It’s so popular in fact that when Chinese President Xi Jinping visited Seattle back in September, he even cracked a joke about it.
The commercial concludes by making reference to a memorable moment from Season 2 that we won’t spoil for those of you that still need catch up.
“If you’ll excuse me,” he says, “I have a train to catch.”
The endorsement from a fictional American president seems to have paid off with Alibaba taking in $9.3 billion in just the first 12 hours of Singles’ Day, already more than last year’s full day total.
Watch the video here:
And for those without a VPN:
By Daniel Paul