Shenzhen clothing boutique named ‘ISIS’ compelled to rebrand following police investigation

China is already making good on its vow to bring the Islamic State to justice by first taking down a similarly named clothing boutique in Shenzhen.
The shop drew the attention of customers and police alike with its rather unfortunate choice of name, “ISIS.” The owner Chen Hong explained to police that she chose the four letters to represent the Mandarin Chinese term “yisi yisi” (意思意思) — to send a gift in gratitude.
Unfortunately for her, those four letters also just so happen to currently represent the world’s most infamous terror organization. One that has recently executed a Chinese hostage and recognized Taiwan as an independent country. In response, China has made plans to escalate its fight in the global war against terror.
According to The Paper, police investigated the clothing boutique owner, but found no links between her and the extremist group.
Soon after being summoned in by police. Chen decided that perhaps the name was bad for business and tore down the sign. Hopefully, she’ll be able to think of a less sensitive acronym to name her store this time. Anybody got any suggestions?
Of course, the Islamic State of Iraq and Syria aren’t the first to take the name ISIS, it goes back more than four millennia to the ancient Egyptian goddess of health, marriage and wisdom, and later has come to signify various groups like the Institute for the Scientific Investigation of Sexuality and Institute for the Secularisation of Islamic Society.

[Images via CCTV]