Fast food monsters Yum Brands have no plans to simmer down. Despite various controversies and subsequent sales slippages, the corporation plans to expand in the Chinese market next year. The first step is to open the very first KFC restaurant in Tibet.
The company’s ambitions are to nab more franchise partners and triple their restaurant numbers in China to 20,000 units. Among these will be the brand spanking new KFC joint in the middle of the Tibet Autonomous Region capital of Lhasa, expected to be in operation in the first half of next year.
The exact location of the seminal fast food establishment has not yet been announced, though we think it should be able to blend right in within the Jokhang.
However, this won’t be the first attempt, back in 2004 similar plans were halted on the grounds of KFC not being “economically feasible” in Tibet. However, since then Tibet has entered its “Golden Age,” so they are obviously raring to take another stab.