Beijing’s recent red alert for smog has been a stroke of good fortune for at least two Canadian entrepreneurs, whose bottled air products have reportedly been instantly selling out in China with Chinese consumers sucking down as much fresh air taken from the mountains of Alberta as they can.
Founded by Moses Lam and and Troy Paquette in 2014, Vitality Air offers “the best and the freshest necessity of life,” according to its official website.
— Vitality Air (@vitalityair) December 11, 2015
In the last two weeks the company saw sales skyrocketing, with China representative Harrison Wang commenting:
It’s been a pretty wild ride for us as we only started to market the product a month and a half ago. Consumer spending power is like something we have never seen before and we are pleasantly surprised. We know the demand is big so we are being reactive instead of proactive, and doing our best to accommodate for the market needs and demands. The pollution is certainly a problem and the government is taking aim to sort it, we see it has an issue and we want to give people the opportunity to inject a little bit of fresh into their daily lives.
The first product shipment to the country comprised of around 500 bottles; the next shipment, occurring in two weeks, will hold 700. Bottles are selling at up to 400 yuan ($46) each.
— Vitality Air (@vitalityair) December 8, 2015
Vitality Air has evidently come a fair way since its earlier days being sold on eBay for 99 cents per bag. Since its introduction to the country via Taobao –where it also sold out– the product has found quite the market here, full of consumers dying for a breath of fresh air.
China has seen similar various“heroic attempts at capitalizing on the nation’s oxygen deprivation, but the need has never been so urgent with restaurants even beginning to add a service fee for the purifying the air on the check at the end of patrons’ meals.
By Pinky Latt
[Images via Compfight / China News]