As any advertiser will tell you “sex sells.” China’s sellers have taken this pearl of wisdom in hand and seem in constant competition to try and one-up each other with more and more bizarre ways of getting people to buy their crap. We can’t imagine where this will all end.
10) Hunan beauty salon customers climb colossal cleavage for cash
The sheer simplicity of this beauty salon’s marketing strategy earns it a place on our list. Big boobs –> ¥¥¥.
9) To help out lonely ‘bare branches’ during Singles’ Day, bar invites guests to give bikini babe in kiddie pool a “beer bath”
China’s annual Singles Day provides businesses with a wealth of opportunity to reach out to the country’s numerous unfortunate “bare branches” and make them feel a little less lonely. In this case, a Shenyang bar decided to go with a model in bikini splashing around in a kiddie pool.
You may just see the lovely city of Shenyang mentioned again here.
8) Developer uses live black bear cubs on chains to demonstrate that real estate market is not a bear market
Meanwhile, in order to raise consumer confidence in the volatile Chinese real estate market, a Chongqing developer decided that it would be a good idea to have a group of women dressed in traditional Chinese clothing lead some black bear cubs through the streets on chains.
Animal cruelty means nothing in the face of a good pun.
7) Foreign bachelors hit Wuhan streets with buffalos to find love on Valentine’s Day
Perhaps, the only thing that sells better than sex in China is some white faces. In Wuhan, somebody that wanted to sell something or other combined foreign dudes in suits with water buffalo on Chinese Valentine’s Day. We can only assume that they never had to worry about money ever again.
6) At this Zhengzhou restaurant, good-looking people eat free
In this promotion that makes you want to barf before you even get to the restaurant, a Zhengzhou hot pot place announced it was offering free meals to all the beautiful people who earn top marks for being incredibly good-looking (as assessed by a council of employees from a local plastic surgery clinic).
5) Shenyang restaurant hires topless models to serve its hungry customers
Once again, the innovative Shenyang service industry pops on our list. After one congee restaurant made headlines over the summer with bikini-clad waitresses, another establishment in the autumn seems to have decided that less is definitely more by hiring topless models as waitresses.
The city is fast establishing itself as the culinary cleavage capital of China.
4) Jobless models dress as beggars to protest Shanghai Auto Show ban
Ok, so technically they are just promoting themselves, but it’s hard to leave this group of hard-up models out in the cold after they were so unceremoniously discarded from the new, sanitized version of the Shanghai Auto Show.
3) 100 shirtless “warriors” march through Beijing, get wrestled down by cops
In perhaps the most viral of promotions this year, Beijing’s Sanlitun village was invaded by a hundred laowai hunks dressed as Spartan warriors. It was all fun and games until the cops showed up to break up the party for “obstructing traffic” with the Spartans suffering their most humiliating defeat in more than 2,000 years.
The obvious marketing genius of this event has spawned copycat promotions, but without the laowai or police.
2) Frank Underwood and James Bond are big fans of Alibaba’s Singles Day
To show that it’s not only Chinese who love Singles Day, Alibaba’s gala featured appearances from two Western stars. President Francis J. Underwood sent in a pretty uninspired video message urging consumers to go out and buy burner phones:
President Frank Underwood from "House of Cards" addresses the Chinese nation for Singles' Day, urges shoppers to buy burner phones.>> http://shst.me/ci3
Posted by Shanghaiist on Tuesday, November 10, 2015
Meanwhile, James Bond himself participated in perhaps the 8 most awkward minutes of TV this year, playing games with Alibaba CEO Jack Ma:
James Bond's super awkward appearance at Alibaba's Singles Day gala last week.
Posted by Shanghaiist on Tuesday, November 17, 2015
1) Beijing beset by babes with barcodes on their butts
While other promotions may be more bizarre or immoral, for utter lack of shame, it’s pretty impossible to beat out a group of a dozen women strutting together around the streets of Beijing in black underwear with “use me” written on their backs and barcodes stamped right on their butt cheeks.
Babes in Beijing want you to scan the barcodes on their butts.>> http://shst.me/cgn
Posted by Shanghaiist on Wednesday, November 4, 2015
WE LEAVE YOU WITH THIS…
Banana-selling minions seen getting pulled over on Beijing road>> http://shst.me/c1k
Posted by Shanghaiist on Thursday, December 3, 2015