Pepsi has been playing to the crowd in China in a timely fashion with an ad based on The Monkey King, attracting some 20 million views in just over a week.
Titled “The Monkey King Family,” the ad is a recent installment in Pepsi’s “Bring Happiness Home” campaign that kicked off in 2012. Perhaps debunking the commonly accepted belief that consumers have little attention span to speak of, the video has gone viral in all its 6-minute-long glory thanks to its beloved source material.
“The Monkey King to us is like Star Wars,” China’s Pepsi VP Danielle Jin waxed poetic, “The story itself is sort of like Batman or Spiderman meets Lord of the Rings.”
Meanwhile, director Andrew Lok thinks that they managed to hone in on an advertising shift. According to him, “People are looking for longer and more substantial content to view.”
If that’s true for y’all, then enjoy:
And on Tencent: