In a bid to raise awareness against the poaching of South African rhinos for their horns, celebrities have posed chewing on their nails for a charity-run campaign.
Organized by WildAid and the African Wildlife Foundation, the point of the ads is to debunk the traditional Chinese myth of rhino horn having medicinal properties. In actuality, it’s mostly keratin which, according to the campaign, makes it little different from our own fingernails.
Among those fighting for the welfare of rhinos are the likes of Li Bingbing (above) and Chinese actor Chen Kun.
“Rhino horn won’t cure cancer or a headache, but the rhino poaching epidemic in Africa does have a cure, and it involves people not buying rhino horn,” African Wildlife Foundation chief executive Dr Patrick Bergin summed up.
A Vietnamese version of the campaign is currently in progress, an attempt to target the biggest rhino horn market in the world.
Animal welfare has been a hot topic of late, with Hong Kong leader CY Leung promising to introduce legislation to ban the import and export of elephant ivory, something that has also been a target in Beijing.
Here’s Richard Branson biting his nails:
By Pinky Latt