Promoters in Qingdao have once again resorted to the tried and true tactic of using pretty girls in bikinis to publicize the launch of their latest venture — even if that venture happens to be a ski slope.
Over the weekend, a gaggle of ladies suited up in swimwear to be one of the first to try out the slopes at a resort that had just opened for the year in the snow-covered mountains around Qingdao, Shandong province.
Apparently, visitors were pleased to see these “frozen beauties” moving carefully and awkwardly across the snow.
While this might seem incredibly exploitative at first, we simply see it as a part of a bikini model’s patriotic duty to promote winter sports in the lead up to China hosting the 2022 Winter Olympics in the not as snow-covered hills around Beijing. Gotta get people to care somehow.
[Images via China News]