Sina Weibo has decided to follow in Twitter’s footsteps and allow its users to post increasingly large entries on its social media platform.
While currently restricted to 140 Chinese characters, Weibo users will soon be allowed to ramble on for up to 2000 characters. In order not to clog up timelines, an “expand” button will be added after the first 140 characters.
During yesterdays lunchtime announcement, a spokesman for the company said:
According to Weibo’s big data, only about 10 per cent of original posts surpass 120 Chinese characters. But we are extending the text limit to offer greater choice and a better user experience. It will be available to our VIP members from January 28 and the rest of the public from February 28.
When Twitter announced earlier this month that it was considering proposals to expand its character limit to 10,000 characters per post, it was met with a violent backlash by vocal members of its user base.
The Chinese reaction to Sina’s decision has been lukewarm at best, with many criticizing the change as unnecessary given that Chinese characters can already convey far information than the English alphabet within the existing 140 character limit.
The move is, however, good news for all the censors in the employ of the Chinese government. There is sure to be plenty more content floating around cyberspace in need of scrutiny.