The first Simpsons retail stores in the world aren’t opening in one of the United States many Springfields, but instead in Beijing and then Shanghai in the first half of this year.
Beijing’s store is set for a March opening in the heart of Sanlitun, while Shanghai will see its own store come in June, location not yet confirmed, but reportedly “in a trendy and high traffic mall,” reports China Daily.
Both stores will cover 250 square meters and will be selling 200 licensed Simpsons products, including clothes, accessories, cell phone cases and shoes.
20th Century Fox Consumer Products president Jeffrey Godsick has revealed plans to open 100 stores globally, with 25 to 50% of all licensed Simpsons merchandise to be sold exclusively out of them in future.
While The Simpsons is old news in the Western world, it’s only recently become a hit in China, airing from 2014 after streaming website Sohu bought the rights.
Prior to that, the show was banned from television in 2006, along with most other Western cartoons, as part of China’s typical practice of protecting and pushing domestic content.
Of course, the ban might also have had something to do with that one inflammatory episode set in China.