Yum Brands have endured quite the struggle in China over the last few years, but they’ve been granted something of a victory with a Shanghai court fining three tech firms for spreading those nasty rumors about KFC’s supposed 6-winged, 8-legged chickens.
Reuters reports that the companies in question were Yingchenanzhi Success & Culture Communication, Taiyuan Zero Point Technology, and Shanxi Weilukuang Technology, who together used 10 WeChat accounts to spread defamatory and even doctored pics of deformed KFC chickens. In the words of the Xuhui District People’s Court, the firms “damaged KFC’s reputation” and “caused it economic losses.”
As such, the troublemakers have been ordered to give formal apologies in addition to a collective fine of 600,000 yuan ($91,191).
Alhough Yum Brands ideally would have liked 1.5 million yuan, China-based spokeswoman Cindy Wei says the 600,000 will suffice. “We brought suit against these individuals for making false statements about the quality of our food and we are pleased with the outcome,” Wei summarised.
KFC have been all but burned alive by various scandals and food safety scares. Ergo, this court case is arguably the first win for the fast food chain since the birth of the first chicken or egg. With that weight off their shoulders, presumably Yum will now plow on with plans to take over Tibet. But it remains to be seen if their sales will make a comeback.
[Video via CNBC]