The never-ending hype for the opening of Shanghai Disneyland continues, with predictions released for its profits estimated at 24 billion yuan ($3.65 billion) annually.
That’s a combination of both ticket revenue, estimated at 4 billion yuan per year, and profits from merchandise sales, which will garner the most dough at 20 billion yuan.
Regular ticket prices from March 28 have already been announced at 370 yuan, though reportedly that cost will go up during weekends and holidays to 499 yuan.
Nonetheless, the comparatively low ticket prices means that Shanghai Disney is set to be a worthy opponent for Hong Kong’s own Disney park — which is also considerably farther away for northern Chinese. Meanwhile, Shanghai Disney is counting on the 330 million who live within 3 hours of the park to bring in a significant portion of the early profit.
For wisdom’s sake, there reportedly will be a yet unspecified limit placed on number of guests.
Shanghai Disney opens June 16. The anticipation, it is unbearable.