Just when it seemed the Gangnam Style mania of 2012 was finally fading away, the Korean anthem has been revived in a new incarnation.
In an ambitious move by a little-known city in northern Hubei, the Suizhou Tourism Department contracted a local media company to produce a promotional ad which borrows very heavily from Psy’s worldwide hit.
The video features clips of classic Suizhou offerings, such as (apparently) mushrooms and fleets of work vehicles (not the kind that dance, sadly), cut into Psy’s original music video and is dubbed over with lyrics enticing tourists to come and enjoy all the city has to offer. Mysteriously, a 2014 incident in which a Suizhou man sliced open a man’s heart and took a bite was not featured in the promo.
They say imitation is the greatest form of flattery and this is yet another example of admiration for Psy’s music video, which holds the title of most watched YouTube video at 2.5 billion views and counting. “Suizhou Style” meanwhile, still has a bit of catching up to do, with just 17,000 views on Youku.
According to its official website, Suizhou claims to be a city of both new and ancient history with rapidly developing chemical and specialty automobile industries, but also scenic mountain vistas and bronze bells from the Warring States period. The city of nearly 2.6 million people expresses a determined outlook on its economic future, citing its success as an official Economic and Technological Development Zone. It’s yet to be seen whether the city will also set any goals for musical originality.
Watch the musical masterpiece below:
By Matthew Patel