While China doesn’t always stick to normal hair conventions, a new humorous advertisement looks at the future of hair trends in smog-ridden China. Could nose hair be the next man bun?
The video follows one man, an outsider in a culture where people celebrate their billowing, smog-filtering nose hair by styling and dyeing it — even using it as a third arm. Despite the teasing and the taunting he experiences, he resolutely keeps his nose hair trimmed so he can breathe freely, saying: “It reminds [him] that the sky was once this blue.”
While the video is certainly entertaining, “Hairy Nose” is not just meant to make you laugh but also to make you think, bringing attention to the serious problem of air pollution.
Shanghai has already laid out plans to deal with air pollution in 2016, while Beijing is taking its time with goals set for 2030. However, citizens of Beijing might want to do more to protect themselves than buy one-sixth of China’s air masks since scientists have now found evidence that air pollution may be causing weight gain. Gasp!
Environmental awareness agency WildAid released the PSA as part of their GOBlue campaign, hoping it can provide Chinese viewers some foresight into the future if current trends keep up. According to WildAid’s statistics, poor air quality is responsible for 1.2 million premature deaths every year in China — other research groups have put the figure as high as 4,400 a day.
The video is only one part of the GOBlue campaign’s efforts to improve Asia’s ecological future and ends with a call to action: “If you don’t change air pollution, then air pollution will change you.”
By Matthew Patel
[Images & Video via WildAid]