You’ve probably seen, or heard of, the appalling standards in battery chicken farming. In the third instalment of a series brought to us by local online groceries store Kate & Kimi, poultry farmer Alejandro Galero introduces his ethical chicken brand and tells us how he ensures his chickens stay healthy!
The concept behind NPG (The Natural Poultry Group) chicken is captured in its slogan “A Happy Chicken Is a Healthy Chicken”. NPG goes above and beyond to ensure they give chickens the high quality of care they deserve.
In 2005, poultry farmer and one of the founders of NPG, Alejandro Galero moved to Israel and began farming poultry. He believes in the positive effects of traditional Chinese Medicine and works to implement the same practices for chickens. He strives to find an alternative to pumping the birds full of antibiotics and other drugs by feeding them in more natural ways. In 2011, the Israeli NPG team moved into China to bring their healthy products to the area.
While many companies label their products as antibiotic-free, they only remove the antibiotics a week before processing to eliminate the residues from the tests. NPG finances and researches testing and documentation, which allows consumers to truly understand the integrity of its farming practices.
“For NPG, if you claim something you have to be able to provide documentation. NPG spends more money than other companies in testing in order to have documentation proving to customers that they can trust the brand,” Alejandro Galero tells Shanghaiist.
By making use of traditional Chinese medicines in combination with modern technology, NPG is able to limit human interaction with the chickens and allow them to lead a stress-free life in a safe environment. Tests have shown that the nutritional value of NPG chicken is higher than other brands, making it a healthier and more responsible product.
NPG gives advice to those looking to cook healthier in China, “People have to be selective. Transparency and traceability are key elements. It is important to understand where your products come from,” adds Galero.
NPG Chicken products are available for delivery in Shanghai on the Kate & Kimi website.
Kate & Kimi’s community collective offers safely sourced and prepared wholesome foods using strict safety standards and high quality, traceable ingredients.
Kate & Kimi offers free delivery for orders of 200 RMB or more across Shanghai 7-days per week. Call 021-61671620 or email [email protected] to ask for more information.