Simpsons fans across the globe may be scratching their heads and groaning Homer Simpson style, but Chinese fans can rejoice — the first concrete retail store devoted entirely to all things “The Simpsons” is now open in Beijing’s Taikoo Li Shopping Mall in Sanlitun.
Opened in conjunction with Gracie Films and Her-Chain, 20th Century Fox Consumer Products President Jeffrey Godsick told Tech Times the new store “offers that unique consumer engagement,” and isn’t just an outlet for Simpsons merchandise.
To celebrate its opening, the plaza outside the store has been decorated with a few large pink donuts and some “life-sized” Simpsons figurines.
The highly-anticipated store is selling a variety of Beijing-exclusive Simpsons products, ranging from sparkling Bart Simpsons t-shirts to Simpsons skateboards.
From fake sprout headwear to Euro-chic grandmas, Simpsons fashion won’t be the most surprising trend to hit the streets of China. With devoted fans, a host of celebrity endorsements and a Simpsons fashion show to boot, Simpsons-inspired looks are sure to see a rise in popularity.
The history of “The Simpsons” in China has been a rocky one. Before Sohu gained rights to the show in 2014, “The Simpsons” experienced its fair share of regulation and censorship and was even banned for six years in 2006. Now, “The Simpsons” has joined Disney and LEGO as yet another Western cultural export to establish itself in the mainland with a signature location for selling its merch to new Chinese fans.
Godsick told China Daily he has plans to open another store in Shanghai soon with even more locations in the works further down the line, so for now it seems “The Simpsons” are here to stay.
[Images via Weibo]