“Together, we CAN make a difference!” Recently, a video campaign by the non-profit Together for Animals in China (TACN) gathered together a bunch of Chinese celebrities and has managed to draw quite a bit of public attention.
Much like various WildAid efforts in China, which have enlisted everyone from Yao Ming to Maggie Q to Jackie Chan to Lang Lang, TACN invited around 30 Chinese celebs to deliver a message of compassion towards animals.
Watch the video below:
Founded in 2013, TACN says its mission is to improve the quality of life for animals in China and to promote compassion for all animals. In the past, they have hosted numerous benefits directed at changing attitudes and getting more people to care about animal rights in China.
This latest ad campaign goes out just as vendors prepare for business at the annual Yulin Dog Meat Festival, which opens on Tuesday. According to a recent poll, 64% of Chinese are opposed to the controversial festival. Attitudes about animal care and rights have shifted in recent years, thanks to the work of groups like TACN. Still, there is much work left to be done.
By Sophie Wang
[Images via TACN / Twitter // Video via YouTube]