Protesters across several Chinese cities joined boycott campaigns against US fast-food companies over the weekend in a show of defiance against the Hague’s ruling on territorial disputes in the South China Sea.
According to the Hong Kong Economic Journal, patriotic Chinese consumers refused to give business to restaurant chains such as KFC, McDonald’s and Pizza Hut.
Last week the Permanent Court of Arbitration declared that China’s claims to historic and economic rights in the South China Sea had no basis in law, siding with the Philippines who brought the case forward.
It ruled that Beijing had breached the Philippines’ sovereign rights by endangering the smaller neighbor’s ships and fishing and oil projects.
Beijing swiftly dismissed the court’s verdict, stating that China’s territorial sovereignty and maritime interests in the South China Sea will not be affected by the ruling.
At one city in Hebei province, residents held up banners outside a KFC restaurant and called on people not to patronize the the outlet. “Eating KFC food from the US is a disgrace to our ancestors,” one read.
The fast-food boycott is only the latest retaliatory action by Chinese citizens angered by the ruling. Earlier last week netizens began smashing up their iPhones and proudly posting the pictures to Weibo.