Both before and after the Hague Tribunal ruling, China has been periodically dispensing its propaganda regarding the South China Sea to the world — from a Chinese grandpa telling you who’s in charge of the region to foreigners informing you that the arbitration is a waste of time. And after all that hard work, they’ve finally hit the big time, debuting their newest propaganda piece in Times Square.
Thankfully for the CPC, what they may lack in good propaganda, they more than make up for in cash to burn. Back in 2011, Xinhua began leasing a massive block of the screens in Times Square, promoting itself and China’s attractions with advertisements. At the time, the ad space was estimated to have cost between $300,000 (2 million RMB) to $400,000 (2.6 million RMB) a month.
This newest video will be played on that screen 120 times a day from July 23rd to August 3rd, Xinhua reports. If you happen to be in the Big Apple during that time, don’t miss out.
The video has been called “Boring AF” by Buzzfeed. It tells the same old story, emphasizing the historical and cultural importance of the South China Sea and how China has been, is, and always will be entitled to its waters and islands (or rocks).
Interestingly, the video also brings up the “dual track approach,” which is China’s new way of solving the dispute. The approach proposes “friendly consultations and negotiations between the states directly concerned.” In other words, everyone but America. Btw, great choice of venue!
China also called in a variety of foreign officials and experts to educate the people in Times Square about the dispute.
Won’t be in Times Square? Watch the video below:
By Sarah Lin
[Video via Youku]