Yes, that’s Hugh Jackman.
On Singles Day last Friday, a woman from Melbourne made $1 million selling her “Goat Soap” to Chinese consumers.
The success story began in 2011, when pharmacist Danielle Di Pilla found that goat milk has the same PH level as human skin. She started to source goat milk from nearby small farms to make soap products aimed at combating itchy skin conditions, such as eczema and psoriasis
Eventually, she began to supply the wider community with Goat Soap after her products went on sale exclusively at Australian discount chain Chemist Warehouse, and this year, for the second year running, Di Pilla sold her soaps on Alibaba’s Singles Day.
Costing only $2.99 per 100g, the stuff quite literally bubbled off the shelves. In just 24 hours, she had sold 350,000 Goat Soap items, totaling over $1 million in sales.
“We’re very happy with the result; we did double (compared to) last year,” she told the Courier Mail.
So why exactly were the soaps so popular? As a pharmacist, Di Pilla knew customers with skin conditions that struggled to find perfume-free soap products in her local area. With the amount of rip-off soap products found in Chinese supermarkets, it’s unsurprising that this simple yet effective product created such a buzz.
Also, Chinese consumers are pretty big fans of Australian milk.
While the product comes in 6 different “delicious” flavors, including lemon, myrtle, oatmeal and manuka honey, do not be be misled by the packaging. A Chinese couple were recently rushed to the hospital after mistaking a similar Chinese product for actual goat milk. On the packaging, the words “moisturizing shampoo” are significantly smaller than the words “goat’s milk,” making it easy to make such a mistake — if you don’t happen to notice that it’s in a shampoo bottle.
Despite generating a record $17.8 billion on Singles Day this year, Alibaba is still hoping to attract more foreign businesses, like De Pilla’s, to participate in the event and sell their products on the online shopping giant’s platforms. For the second straight year, Alibaba put on a glitzy countdown gala featuring various Western celebs — but not Katy Perry.
Money, money, money, must be funny. Just don’t try to drink it.
By Seamus Gibson
[Images via Danielle Di Pilla / Chemist Warehouse]