With the live-streaming industry currently booming in China, hosts are continually having to think of new, creative ways of attracting more eyeballs, while also avoiding the prudish gaze of censors.
On Monday, one live-streaming service had the bright idea of broadcasting an event on top of a 5,000-meter-high mountain in Sichuan province in which 10 bikini-clad web hosts attempted to build a snowman while fighting against altitude sickness
The results? Well, not exactly something you’d want tens of thousands of people to see.
But, apparently, that’s exactly what happened as over 100,000 viewers reportedly looked on as the ladies shivered, fumbled and gasped for air in the snow with the mercury dropping down to minus 5 degrees Celsius. Complaining of shortness of breath and feeling dizzy, some of the women were given oxygen masks along with their ear muffs and shovels.
So, we’d call that a successful live-stream overall. After all, at least it wasn’t cut short by censors. Over the past year, live-streaming has exploded in popularity in China, but that has also meant dealing with greater efforts at regulation from the government which prohibits pornography.
Back in May, China took its first big step by banning cam girls from eating bananas online. Since then, China’s internet watchdog has rolled out a number of reforms targeted at eliminating lewd acts being performed on the streaming services.
In July, one cam girl was able to attract an audience of 100,000 to watch as she danced seductively beside a toilet, only to have her stream shut down by censors. A few weeks later, another cam girl tried shaking her booty on the streets of downtown Chengdu, only to get stopped by the decidedly unsexy chengguan.
But none of these cam girls’ misfortunes can compare to one 21-year-old woman from Sichuan who was sentenced to 4 years in prison last month after live-streaming herself having a foursome to gain followers.
[Images via NetEase]